Yaahlan is a social entertainment app specifically designed for Arab users. Developed by Hong Kong-based company Mana Games, it was launched in 2023. Integrating features such as real-time voice chat, multiplayer online games, and social interaction, the app aims to provide users in the Middle East with an all-in-one platform for socializing, entertainment, and engagement.
Since its launch, Yaahlan has garnered over 6.4 million downloads, with a peak of 34,000 daily downloads. Currently, it maintains more than 6,500 daily downloads on average, with a stable monthly growth rate of 35%.
Ad revenue accounts for a large proportion of Yaahlan’s income, while in-app purchase (IAP) revenue makes up approximately 47%. After partnering with TradPlus in 2024, its eCPM (effective Cost Per Mille) increased by over 30%, per-user ad impression revenue rose by 50%, and overall ad revenue doubled.
- “Online Voice Chat” meets social needs
- “Family PK” gameplay aligns with Middle Eastern culture
- Enhancing user identification through cultural adaptation
- Seamless integration of gaming and social features
- Catering to the demand for personalized expression
- Avoiding appearance-oriented content issues
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