Which Payment Methods Should Be Integrated for Game Distribution in Europe and the United States?

When expanding games to Europe and the United States, the following payment methods are a must-have.

First, credit cards—brands like Visa and MasterCard have a penetration rate of over 70% in Europe and the US, and many players are accustomed to using them for payments.

Then there are Apple Pay and Google Pay. These two mobile payment methods are also extremely popular, with convenient and fast operations—players can complete payments with just a tap.

In addition, PayPal is one of the commonly used payment methods among European and American players. It has a wide range of applications and relatively high security.

Beyond these common payment methods, you can also consider integrating some local payment options. For example, in Europe, online bank transfer methods like Sofort Banking have a certain user base.

Let’s take a real case. A domestic mobile game company expanding overseas adopted the payment solution I provided, which allows players to click on external payment options and jump directly to mainstream payment checkouts (such as Apple Pay, PayPal, and credit cards) without the need for secondary login.

As a result, after three phases—”testing the waters, group testing, and full-scale promotion”—the company’s revenue on the US iOS platform saw a sharp increase in both user base and revenue.

Choosing the right payment methods can truly have a positive impact on a game’s revenue.

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