1️⃣ Choose the Right Publishing Model: Don’t Follow Trends Blindly!

• Self-Publishing: Suitable for teams with technical capabilities and resources. It offers maximum flexibility but requires taking full responsibility for risks.
• Partnering with a Publisher: Shares traffic resources, but profits are split evenly.
• Agent Publishing: An option for quickly entering the market, but it requires high upfront investment and is more suitable for mature products.

2️⃣ Localization: Translation Is Just the Starting Point

• Language Localization: Use colloquial expressions (e.g., add cute modal particles in Japanese/Korean, and slang like “epic” in European/American contexts).
• Cultural Sensitivity: Avoid cultural taboos (e.g., no revealing elements in the Middle East, and respect religious symbols in India).
• Payment Adaptation: Use GrabPay in Southeast Asia, and prioritize PayPal in Europe and the US.

3️⃣ Market Research: Understand the Rules Before Entering!

4️⃣ Promotion Channels: Target the Right Audience for Effectiveness!

• Search Engines: Focus on Google keyword optimization.
• Social Platforms: Prioritize TikTok/Facebook for Europe and the US, and Line/Instagram for Japan and South Korea.
• Ad Campaigns: Test with a small budget initially, then increase investment based on performance.

5️⃣ Post-Launch: Operation Is a Long-Term Battle!

• Monitor 2 key metrics daily: retention rate and payment conversion rate.
• Act on user feedback: For example, when players previously complained that in-game items were too expensive, adjusting the pricing led to a 30% increase in payment rates 📈.