Casual Games Going Global: The Hottest Topic in Our Recent Discussions
The domestic market is extremely competitive (“内卷” in Chinese, referring to cut-throat rivalry), so both major game studios and independent developers are turning their attention to overseas markets. After all, the global player base is much larger—and let’s just say, earning money from international players seems “easier”~
🕹️ What is CrazyGames?
When it comes to overseas casual game platforms, CrazyGames is definitely a traffic giant. Founded in 2013 (as the Belgian company claims), it boasts over 35 million monthly active users (MAU) worldwide.
The platform focuses on HTML5 and WebGL games, offering a wide variety of high-quality titles—including exclusive premium games. For developers, the launch process is relatively simple (compared to domestic platforms like WeChat Mini Games or Douyin Games), with reviews usually completed within 1-2 business days.
This makes CrazyGames particularly suitable for lightweight casual games—enabling fast development, quick launches, and rapid iterations.
💡 How to Launch a Game on CrazyGames?
- Create an Account: Visit the CrazyGames Developer Page and sign up/log in using your email or Google account.
- Submit Your Game: After logging in, click “Submit a Game” and fill in game details (name, genre, whether it supports save functionality, etc.). Integrate the CrazyGames SDK in advance, then drag and drop your game files to upload.
- QA Tool Testing: Once uploaded, you’ll be directed to the QA tool interface, which automatically checks for issues like resolution compatibility, SDK integration, and cross-device support. The game can usually pass review after fixing any detected problems.
- Complete Game Information: Add details such as game categories, descriptions, and tags to help players find your work easily.
- Review & Launch: Approved games go live typically within a few days. If rejected, the platform will provide feedback for revisions—you can resubmit after making adjustments.
- Post-Launch Management: After your game goes live, use the developer dashboard to track data (e.g., number of players, revenue, regional distribution) and optimize the game accordingly.
💸 Monetization: The Bottom Line
CrazyGames offers two main monetization models for developers:
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Ad Revenue
The platform supports banner ads and video ads, but ad displays must comply with its guidelines. While the official revenue share ratio isn’t publicly disclosed, it’s reported that exclusive partnerships offer a 50% cut, and non-exclusive partnerships offer 40%.
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In-Game Purchases (IGPs)
In-game purchase functionality requires an application to the platform and is supported by the third-party service Xsolla. However, this feature is relatively difficult to obtain approval for.
🛳️ Going Global: A Viable Path
The overseas casual game market has enormous potential. Instead of getting stuck in the fierce competition at home, expanding abroad could help you carve out a new niche. Many players—from independent developers to large studios—have already reaped rewards from this path. So if you have an idea, don’t hesitate to take action!
#IndieGameDev #GameGlobalization #GameDevelopment
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