✅ Brawl Stars: From June last year to February this year, its revenue soared 8.8 times! It even returned to the global top 20 best-selling games list! 🎉
✅ Clash Royale: On July 4th this year, its single-day revenue exceeded 38 million yuan—a new high in nearly 4 years! 💰 (Source: AppMagic)
- Before: It stuck to small teams, fearing bureaucratic red tape. As a result, updates were slow, and responses to players were even slower (who can relate to Finland’s extra-long holidays?! 😅).
- Now: The CEO is leading an expansion drive! “Only larger teams can deliver more great content for players!” 👏
- Axed the “chest opening” system! Keys? Cooldown periods? All gone! Rewards now unlock instantly! ⏩ (Players are thrilled: “Should’ve done this ages ago!”)
- Farewell to the Season Shop! Though its rewards were good, it was too obscure—many players didn’t even know it existed. Instead, let players enjoy game modes freely! 🆓
- Redistributed in-game rewards! The ranking system got a major upgrade, making rewards more balanced—even “free-to-play” players can have a blast! 🫶
Four-player battle royale + auto-battler + card merging—what kind of “genre mashup” is this? But… it’s surprisingly awesome! 🤩
No need to build your own deck: choose cards from a shared pool, buy and merge units, then watch them battle automatically!
The new character “Psionic Queen” even switches between melee and ranged attacks—super satisfying to play! ✨
Result: As soon as the new mode launched in July, it directly drove single-day revenue to 38 million yuan! 🎯
- May: The “Undead Onslaught” update introduced the evolved Witch, pushing single-day revenue over 18 million yuan! 💀
- June: Crossover with How to Train Your Dragon! IP fans went wild, and single-day revenue hit 30 million yuan! 🐉 (Learning from Honor of Kings and PUBG Mobile to do crossovers really works!)
- Don’t fear change! Even old games can enjoy a second heyday.
- Players come first! Scrap annoying mechanics (like chest cooldowns) and give out real benefits.
- Innovative mashups! Combine match-3 merging with multiplayer battles to attract new players and win back old ones.
- Act fast on fun updates! Roll out IP crossovers, new characters, and new modes in quick succession.
From Brawl Stars to Clash Royale, Supercell has proven with its strength that being a “hit-making machine” isn’t about resting on laurels—it’s about daring to break the mold and reform. Rumor has it they’re even developing new games with AI NPCs? We’re already looking forward to it! 🤖
- 最新
- 最热
只看作者