Vita Mahjong is a casual mahjong match-3 game developed by Beijing Lexin Shengwen Technology. It cleverly combines mahjong elements with match-3 gameplay, positioning itself as an easy-to-learn casual game. Targeting global markets—especially Europe, the United States, and emerging markets such as the US, India, and Brazil—it has successfully attracted middle-aged and elderly users aged 45 to 65.
Since its launch in January 2024, Vita Mahjong has quickly gained prominence in global markets. Its total global revenue has exceeded 1 million USD, and cumulative downloads have surpassed 100 million. In August 2025, it ranked 11th on the global mobile game download chart, achieving over 10 million downloads in just one month. Up to now, the game has nearly 500,000 daily downloads and over 5 million Daily Active Users (DAU), with both download volume and user base growing several times over.
- Innovatively integrating “mahjong + match-3” gameplay
- Adopting a “two-item match” (pair-matching) model to lower the game’s entry barrier
- Optimizing game design to create an immersive experience
- Implementing a progressive difficulty system to maintain gameplay freshness
- Introducing special tile mechanics to improve user retention
- Running targeted ad campaigns to attract middle-aged and elderly users
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