A friend in the game global expansion business leveraged AI recommendations, and their independent website went viral overnight.

Last week, I had dinner with a friend who works in game global expansion. He said, “My independent website used to only get a few hundred visitors a day, but now it has over 4,000 daily visitors on average—adding up to 60,000 more visitors in half a month!”

I thought he must have spent a fortune on ads, but he replied, “I didn’t spend a single cent. It’s all thanks to AI recommendations driving traffic 主动！”

He’s truly mastered the “AI + GEO optimization” strategy—and this approach can be applied no matter what industry you’re in ✍️

He previously developed lightweight mobile games, focusing on “gameplay for fragmented commuting time,” but he hit a wall with overseas marketing: He created plenty of content for his independent website, yet when searching for “lightweight mobile games” on Google, his site ranked beyond the top dozens; advertising wasn’t viable either—with low customer unit prices, every ad dollar spent would end up as a loss 💰

That changed when he realized: These days, foreigners don’t just rely on Google’s first page to find games—they also love asking AI! Queries like “recommendations for lightweight games that don’t require internet” 🎮 are exactly where AI recommendation opportunities lie!

His strategy to get AI to actively promote his independent website is as follows:

He entered the prompt “high-frequency questions from European and American users when looking for lightweight mobile games” into ChatGPT. In 5 minutes, he got keywords like “commute-friendly mobile games” and “offline lightweight games”—which he used directly as titles for his independent website blog posts. This was 10 times more effective than randomly writing “mobile game recommendations”!

Previously, his product page only said “our mobile game is lightweight.” Now, he’s revised it to include GEO keywords that combine “scenarios + demands,” like “10-minute lightweight mobile games perfect for commutes | offline-supported.” This way, AI can instantly spot his site when making recommendations!

For example, when a foreign user asks AI, “What mobile games can I play on the subway?,” AI will directly reference content from his independent website. When customers click through, they’ll immediately ask, “How do I download this?”—it’s incredibly precise!

He also posts content like “3 Mistakes to Avoid When Playing Mobile Games During Commutes” on overseas forums. In the posts, he mentions, “The game I developed solves the problem of ‘crashing mid-game’—check out my independent website for details.” No ads needed—when AI crawls this content, it deems it “useful” and is more likely to include his site in recommendations.

Now, whether searching for “offline lightweight mobile games” on Google or asking AI related questions, his independent website ranks high!

And this strategy isn’t limited to game global expansion. Another client of mine in the furniture manufacturing industry used the same method: They revised their product description from “foldable dining tables for small spaces” to “must-have foldable dining tables for New York renters | AI-recommended.” Their cross-border orders increased significantly!

Honestly, friends in overseas marketing—stop fixating on “running ads and waiting for Google rankings”!

Right now, AI recommendations are the real traffic key. Use AI search optimization to identify accurate demands, and leverage GEO optimization to make AI prioritize your independent website. Whether it’s game global expansion, brand global expansion, or selling products in manufacturing, this strategy will help your great products get noticed.

#GEO #BrandGlobalExpansion #IndependentWebsite #GameGlobalExpansion #GEOOptimization