Steam releases another explosive product: Within 13 days of its launch, its revenue may exceed 1 billion yuan, and the Chinese version will be taken over by Tencent

The search and withdrawal of the new product “ARC Raiders” by South Korean game company NEXON has completely become popular.

Today (November 11th), NEXON Corporation announced that “ARC Raiders,” developed by its subsidiary Embark Studios, has performed strongly since its global launch on October 30th, with cumulative sales exceeding 4 million copies and a peak of over 700000 concurrent players on various platforms (surpassing the first week of release record). As of now, the game has remained at the top of the Steam global bestseller list for two consecutive weeks.

ARC Raiders “is a multiplayer cooperative survival shooting game that combines the tension of third person shooting with the fun of open world exploration. Set in a future Earth ravaged by mysterious mechanical enemies like ARC and filled with deadly threats, its core gameplay can be summarized as the current popular” search, kill, and retreat “.

The final price of the basic version of the game in the Chinese region is 199.64 yuan. Due to the majority of English reviews currently available, if calculated based on a price of $39.99 (approximately RMB 285.23) in the US region and a total sales volume of 4 million copies, this product’s revenue may have approached $159 million (approximately RMB 1.136 billion).

However, from the current evaluation on the Steam platform, it can also be seen that the overall reputation of “ARC Raiders” among domestic players is lower than that in overseas regions, and it can be said that it is in a stage of “not adapting to the local conditions”.

One of the more obvious reasons is that players generally feel that ARC Raiders, as a search, play, and takedown product with “PvPvE” gameplay as its core, performs well in PVE experience and is full of immersion.

However, on the other hand, many players also feel that there is a lack of refinement or maturity in the PVP aspect.

For domestic players who have mastered various PVP search, play, and withdrawal products, it is actually normal to have such evaluations. But this also reflects that even within the same popular category, the gaming habits of domestic and foreign players have formed significant differences.

However, it should be pointed out that Tencent signed an agreement with Nexon in 2024 and obtained the agency rights for “ARC Raiders” and “The Finals” in China. To this end, Tencent has also formed a localization team of 100 people, Entropy and Yicheng Studio, to complete the localization operation of the game.

Perhaps in the future, with Tencent’s intervention, the Chinese version of “ARC Raiders” will also see a turning point. Similarly, Tencent, which already has several key products such as “Delta Action” and “Breaking through the Dark Zone”, will expand its search and removal of popular items again.