Nintendo has always been a company willing to boldly try various things. A cardboard puzzle toy that can be linked to the game? It has already been launched. A console named Wii with a remote control shaped controller? Achieved great success. Recently, legendary game designer and Nintendo executive Shigeru Miyamoto further revealed the company’s operational philosophy at a financial briefing.
Nintendo has always adhered to the concept of ‘endless effort’, “he said.” For example, when we tried to enter the film industry and launched ‘Super Mario Bros. Movie’, the outside world would compare its box office to other movies. But even if this movie topped the box office chart, we still believe that it has room for improvement
Since “Super Mario Bros. Movie” became one of the highest grossing films of 2023, Nintendo has continued to make efforts in Hollywood. At present, the “Legend of Zelda” movie has entered the production stage, and the “Super Mario Galaxy” movie is expected to be released in 2026.
Miyamoto Shigeru believes that the sales of some Nintendo IPs are “expected to break through the boundaries of the entertainment industry”.
A viewpoint I often say recently is that there is no limit to the entertainment world, “he said.” From this perspective, there are still many markets around the world that can be further explored through the Nintendo Switch… One of Nintendo’s major characteristics is that ‘there is nothing wrong with trying anything’. ”
Mario Kart 8: Deluxe Edition was the best-selling game on the first Nintendo Switch, while Mario Kart 7 was the best-selling game on the 3DS platform. When asked if there were any other games that could challenge the sales record of Mario Kart on Nintendo’s new console, Shigeru Miyamoto said that this possibility exists, and also cited a historical anecdote about why Pok é mon Red and Blue was divided into two versions to supplement the explanation.
I think it’s precisely because of people like Osamu Tajiri (the supervisor of the Pok é mon series) that new ideas are born, “Shigeru Miyamoto said of Tajiri.” They constantly challenge themselves and surpass the achievements of their predecessors



















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